When browsing the net I found a few cool stickers, which can provide a lot of amusement while travelling. The stickers are stuck onto a suitcase and show very much in the style of a Trompe-l’œil, an optical illusion, a seemingly real motif. At first glance the pictures look unbelievably real.
The SummerVille Resort in Brazil woos new guests with a great merchandising product. At first glance, it is a simple umbrella. But when the umbrella is opened, the user sees a blue sky above them. Since above all an umbrella is used when it’s raining, the advert succeeds by a simple trick on customers at exactly the right time.
Promotional items don’t have to be complicated. It is also adequate if a classic promotional item, like a shopping bag, is designed innovatively. Lipton proves how this can work with a promotional item for green tea. A promotional item that has it all was created out of a very normal carrier bag. The bag has the form and appearance of a multi-dimensional tea bag:
As long as there has been baldness, there have probably been hair restorers. It appears that this problem is also evident in Singapore. It is certainly astounding that women are also part of the target group. In any case, the H4H Hair Formula T-Shirt is being presented on a young woman, who certainly isn’t bald.
GNC (General Nutrition Centers) is an American chain, which sells health supplements. This also includes Burn 60, a slimming aid, which should increase the burning of fat. In order to create an advertisement for Burn 60, a special promotional item was produced, which easily illustrates the advantages of the product. This involves a material bag mapped onto part of a woman’s body. From the waist to the knees, the lines are clearly a woman in a mini skirt. The bag can be drawn with a string, so that the contents of the bag are safe. With that, a funny effect accrues on the outside.
Many people have weight problems. But least people can handle them in a humorous way. Only someone who wears a PowerHouse Healthclub t-shirt seems to be a very self-deprecating person in regard to his or her weight. The shirt transforms a person into a living balloon that needs to be deflated. That is a funny idea that at least should find favour with the uninvolved observer.
The carmaker Ford has developed a calendar that really cuts a good figure on a desk. It has been given to partners and clients as a promotional gift. At first sight it becomes clear that every driver would like to have such a calendar- no matter if drives a Ford or not.
The company Bosch sells lawn-mowers among other things. For the launching of a new model they developed a calendar especially for salespersons. It is intended to show that the new lawn-mower is a good choice-that´s why it looks like a lawn that has not been mowed for a long time.
Many people owing a computer may know EIZO, a producer of computer screens. What less people may know, is that they also produce special screens for medical purposes. Under the label “EIZO medical” they sell- for example- screens optimized for the analysis of X-ray photographs. The German agency BUTTER had the idea to make a calendar out of the pictures which are pin sharp. By that, the photos achieve the desired effect. The calendar would be in good hands in a doctor`s practice- many patients would probably pay attention to it.
