In Germany fastening one’s car seatbelt has been compulsory for a long time. Nevertheless, there are still people who forget their seatbelts for no comprehensible reason. In other countries there is no compulsory seatbelt rule at all. I have found two videos which expose this topic. In the first clip, a small family is shown. The father pretends that he is driving a car, to the amusement of his daughter and his wife. As an accident is depicted, the ladies rush to his aid and epitomise a seatbelt, in that they hold the father and husband close. The video shows impressively that forgetting to fasten one’s seatbelt can affect a whole family.

Many people believe in fate. But it doesn’t figure with the idea that man has free will. The situation is however probably more complex. In any case one could conceive of the idea, if one watches the following lynx commercial. A young woman and a young man are very blatantly soul mates. Anyway the director spends much time trying to arouse this impression in the viewer.

McDonald’s carried out a very cool advertising campaign in Stockholm. For this purpose modern Smartphone technology and an interactive billboard come into use. Smartphone owners can sign up on a website for a classic game of Pong on the billboard. Each game lasts 30 seconds maximum and whoever stays in the game until the end has won a small prize. A drink a burger or an ice-cream was awarded. The winner had the free choice and was moreover allowed to enter the list of winners.

The wedding of William and Kate was a worldwide media event. MINI seized this opportunity with a funny guerrilla-campaign in Zürich. With doppelgangers of the bride and groom and an entourage in proper style MINI ensured a sensation. Obviously it was clear to every onlooker that it was not the real couple. But because of the media coverage everyone knew which event was being satirized.

When watching the new commercial for the Lamborghini Aventador, one instinctively wonders, whether Roland Emmerlich (director of disaster movies such as Independence Day, Godzilla, The Day After Tomorrow, 2012 etc) also works in the advertising industry. The new Lamborghini races through an apocalyptic landscape, which is literally collapsing. This is highlighted with emotive music, so that the viewer can only reverently marvel at the Lamborghini Aventador. But the advert really does not forego blemishes.

Burger King advertises that their burgers are freshly prepared for each customer. But obviously there are also customers who contest this impressive claim. Burger King has developed a very interesting method for an advertising campaign, in which it is shown incredibly, that every individual burger is freshly prepared. For this purpose, customers are secretly photographed while they are standing at the cash register.

A campaign from JetBlue operates with this simple slogan, ‘If you wouldn’t take it on the ground, don’t take it in the air.’ The disadvantages of competing airlines are presented impressively in several videos. Names are not named but each air passenger who has ever travelled with a cheap airline knows the score immediately.

At the moment EHEC is a buzz word, which is bringing fear and terror to people. The enteric bacterium is currently concerned for numerous unsavoury headlines in the tabloids. This condom manufacturer has turned this current issue into an interesting advertisement. It depicts a cucumber wearing a condom. The warning message ‘girls, give EHEC no chance,’ is concerned with how every viewer understands the idea.

In Ireland, American president Barack Obama had to take note that sometimes a small speed bump can be a big obstacle. With his armoured limousine it was certainly not possible to leave the US Embassy easily. Obviously it did not take long until a video of this mishap found dissemination on the internet. For car rental service Sixt this is a perfect opportunity yet again.

Content specialists from Purple Feather have devised a stylish commercial, which proves the meaning of good verbalisations. It features a blind beggar, who, equipped with a simple cardboard sign, is asking for handouts. The response isn’t especially large, yet this is changed abruptly, as a young woman alters the text on the sign. Afterwards the revenue increases considerably.