Not for animal lovers! The following marketing idea is not for the faint hearted. These days, with people having no time and always being in a hurry, it is necessary to be as creative as possible when aiming to stand out from other advertising campaigns, to grab the eye of the public. Which is exactly what Solingen have done. A giant razor-shaped billboard with sliced-in-half pigeons scattered underneath is used to promote the sharpness of the Solingen razor blade.

It’s always a good idea to promote fish restaurants on the beach. All over the world flyers are distributed to attract the eye of wealthy customers roaming on the sand. Due to the large number of businesses using the same idea, it is easy to sink to the bottom of the marketing fish pool. For that reason it comes in handy to be creative with marketing ideas…which is where the “Guerilla” comes in.

I came across this blog recently on German photographer, Phil Porter’s website. After having “Englafied” it…I hope you enjoy this marketing technique as much as I did.
This creative Guerilla marketing campaign uses a German speeding ticket replica to grab the public’s attention. This effort and cost efficient idea gained a high success rate for this upcoming business in Bremen.

A hard-hitting eye-opening campaign thought up by UNICEF to increase awareness of ongoing poor water conditions in the third world.
The “Tap Project”, involving placing a dirty water vending machine in the middle of New York selling 8 “flavours” of disease for donations, shows Guerilla marketing at its best.

Interactive advertising is by no means a new invention. Yet there are many opportunities to work with this stylistic device for a creative agency. Modern Smartphones are particularly helpful with this as they offer technology that can be used for several different things. Mercedes demonstrates, with an interactive print advertisement, that a Smartphone can bring a piece of paper to life.

War toys aren’t politically correct. But the fact remains that most boys and also many girls have fun with toy guns and other toy weapons. An advertising presentation from Budweiser plays with this child’s fantasy, which is as simple as it is genius. In a department store, a tank was built out of beer barrels and crates, which was guarantied to catch the eye of every customer.

The city mission of Auckland, New Zealand, has pointed out the needs of many citizens on a rather exceptional poster. Poverty leads to existential problems for people in winter especially. In order to draw attention to this issue, the agency Publicis Mojo developed a very specialist poster. Initially, there is nothing to suggest that this is an extraordinary advertising campaign.

Riding an elevator is, at best, exciting for people with claustrophobia or children. Therefore, the Fanta ‘Lift & Laugh’ is a cool idea. People get entertained in an elevator with expensive built-in features. The least harmful effects of this are strange noises. The in-built fridge, which opens automatically and is naturally filled up with Fanta, is especial popular.

Law & Order is a U.S. crime series. After 20 years, the makers of the series have discontinued to produce it. Besides the original series there have been developed several offshoots with similar strands. So today, there is something like a whole “franchise”.

The Dutch airline company KLM has come up with a special promotional campaign starring their passengers. To be more precisely, only those passengers reporting about their flight with KLM on social network platforms like Twitter oder Facebook.