After Prince William finally married his Kate and the media gradually calmed down again, it’s time highlight the cheerful aspects of this extraordinary event. Before the wedding, T-mobile spared neither costs nor effort, in order to gather the best doppelgangers of the Windsors at a more preferable wedding rehearsal. However, this wedding is very different than the one which was to be seen on TV.
Drinking from a boot is a tradition which is common in several areas of Germany. It is however fairly astounding that the Americans also know of this tradition. In any case, a gift website has produced an exceedingly curious video clip, in which the German boot is advertised. Above all the commercial is alarming, in that it would probably appeal to many Americans.
The wedding of William and Kate was a worldwide media event. MINI seized this opportunity with a funny guerrilla-campaign in Zürich. With doppelgangers of the bride and groom and an entourage in proper style MINI ensured a sensation. Obviously it was clear to every onlooker that it was not the real couple. But because of the media coverage everyone knew which event was being satirized.
The Flex 3 razor from Bic is being advertised using an absurd commercial. In it, a sport is shown, which does not attract much attention in Germany. Curling is clearly more popular in many other countries. In the commercial however the traditional form of curling is not presented, rather a new variant: human curling. In the course of this, people are slid over the ice.
One must prioritise in life. This is no different at Heineken. In a new commercial, the popular brewery shows that a sports car is never more important than a cold beer. This is obviously mercilessly over the top but the commercial is certainly funny. Anyway, car fans are allowed to have tears in their eyes whilst watching. At least there is consolation at the end.
In many advertising agencies, mind-blowing subject matter is blatantly being used (obviously only legal material!). In another way, the commercial for the beer brand Hirter is hardly explanatory. A couple are interrupted by a pizza delivery man whilst canoodling after a bath. Yet the delivery man doesn’t only bring pizza, he also brings two bottles of Hirter beer. The young man, who receives the order, hides the beer in an interesting place.
Astonishingly, there are many drivers who are incapable of parking a car correctly. If the parking space is small, some drivers even give up trying immediately and continue driving around the block. With the new park assist systems, which automate parking, this will change permanently. VW also offers its’ customers an electronic Park Assist.
Lynx are currently having much success with an interesting advertising campaign for shower gel. The ‘wake up calls’ work according to a simple pattern. First there is a scene in which lightly clad women with ample bosoms appear. At the end the principal actor showers using Lynx shower gel.
Carlton Draught has created a highlight in the advertising business with ‘The Big Ad’, which has generated much attention worldwide. In this elaborate commercial a crowd scene is staged, which otherwise would only be seen in the movies. The maker of the commercial knowingly draws on films such as ‘Braveheart’ and ‘Lord of the Rings’ and links this scenario to a self-deprecating commentary.
A car salesman doesn’t have it easy. Therefore sometimes extreme measures have to be taken in order to convince a customer of the quality of a vehicle. Nick Pontarelli is general manager of the of the American VW-dealer Larry Roesch. He shows, with an impressive demonstration, that a VW could easily survive crazy vandals. For lack of an actor, Nick plays the crazy vandal himself.
