The danger of a break-in is underestimated. This is the reason why no action is usually taken until such an event has taken place. BGS, a security techinque seller used a unique marketing campaign to remind people that anyone can be a victim of a robbery. The use of a special sticker achieved the attention and reflectiveness toward this suppressed topic.
Huge stickers showing the outlook of a looted apartment were glued to a number of diverse flats. From a distance these would have caused momentary astonishment. Only in the near distance can the puzzle be solved, and worry turn to relief. Those few seconds of shock make this campaign achieve it’s goal of the potential customer considering a way to avoid such grief.