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Advertising with “faked” speeding documents

Autor: Hanna 6. 02. 2012

I came across this blog recently on German photographer, Phil Porter’s website. After having “Englafied” it…I hope you enjoy this marketing technique as much as I did.
This creative Guerilla marketing campaign uses a German speeding ticket replica to grab the public’s attention. This effort and cost efficient idea gained a high success rate for this upcoming business in Bremen.

The great thing about this campaign is the enquiry conversion percentage rate. Leaflet advertisements for example lie under 2%, purely down to ignorance and high frequency. I mean what is the ratio of leaflets : speeding tickets you get in the post? Which one do you look at first?
After reality has set in, realising you don’t have to fork out those extra few quid, not only has the attention to the company been brought but there is also a chance to save money with a voucher.
This is the advert that will be pinned on the fridge…admired, remembered and shared.

Via phil-porter.de



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