Being a british national, having seen the development of anti-smoking campaigns in the UK from 2004-present I am aware of the effect this has had on our smoking nation. What with the changing of laws, NHS media and dramatic price increases I can safely say, had I not have moved to Germany a few years [...]
The danger of a break-in is underestimated. This is the reason why no action is usually taken until such an event has taken place. BGS, a security techinque seller used a unique marketing campaign to remind people that anyone can be a victim of a robbery. The use of a special sticker achieved the attention [...]
A hard-hitting eye-opening campaign thought up by UNICEF to increase awareness of ongoing poor water conditions in the third world. The “Tap Project”, involving placing a dirty water vending machine in the middle of New York selling 8 “flavours” of disease for donations, shows Guerilla marketing at its best.
