The 80s marked the end of “hairy” being classified sexy, and that for men! Stars like Sean Connery were well renowned for their hairy features. This trend slowly perished and by the end of the 1990s, body hair was considered unattractive; making space for a whole new market of beauty products from razors to waxing strips in order to get rid of unwanted body hair.
The USB “people” are a special memory stick collection. They do their job as flash drives, but are not so boring and have that “fun-factor”. They are in the shape of little people and come in various versions, from “Ball” to “Metal”. The most creative being the Ball version in which the actual USB is hidden in the head of the figurine. All USB people can be customised to suit individual needs.
Whoever discovered parking sensors are genius. The new Fiat Stilo have a parking sensor that makes parking similar to a kids game. To let potential customers know that the Stilo comes with this special feature, Fiat launched a creative guerilla marketing campaign…and to make sure that the target audience is reached, what better place to use than a parking garage.
LGBT rights has recently become one of the most-discussed contemporary issues of 2012.
For just over two centuries various communities have been working both together and independently to achieve the ultimate goal of creating social acceptance of sexual and gender minorities. I think it can be safely said that marriage was a far-fetched dream for gay rights activists back in the 19th and 20th centuries, but we are now on the brink of a political revelation, especially since the new-found support from the US President, Barack Obama.
It’s the prime time for individuals and businesses to do their part by showing support; which is exactly what an unexpected amount have done – you can’t miss the current campaigns stealing the eyes of the media.
Not for animal lovers! The following marketing idea is not for the faint hearted. These days, with people having no time and always being in a hurry, it is necessary to be as creative as possible when aiming to stand out from other advertising campaigns, to grab the eye of the public. Which is exactly what Solingen have done. A giant razor-shaped billboard with sliced-in-half pigeons scattered underneath is used to promote the sharpness of the Solingen razor blade.
It’s always a good idea to promote fish restaurants on the beach. All over the world flyers are distributed to attract the eye of wealthy customers roaming on the sand. Due to the large number of businesses using the same idea, it is easy to sink to the bottom of the marketing fish pool. For that reason it comes in handy to be creative with marketing ideas…which is where the “Guerilla” comes in.
Coffee is an important factor in any (busy) person’s day, whether in the morning, or during the day when you just need that extra “oomph”.
The ugly truth is, it’s not always possible to get a decent cup everywhere. That’s where instant coffee comes in as the perfect solution – but not just any one…
The Nescafe Instant Coffee Straw makes life easier for those of you who do not have a moment to waste but NEED their coffee!
Technology these days never seems to surprise our younger generation who came into the world pretty unaware of how life was without the latest smartphone, computer or even car. I’m one of them. You can try to imagine it, but life as it is in the 21st Century seems to have no technological boundaries when it comes to electronic gadgets.
I remember getting frustrating when trying to teach my grandmother how to send a simple text message, or even setting up a Facebook account for my Mum (who’s now an addict btw) while she posed numerous questions.
I came across the “virtual keyboard” idea a few years back, before the iPhone and iPad releases and kind of saw it as a pointless creation.
I am now an Apple gadget lover, and after having seen the latest virtual keyboard advertised I feel I NEED one.
So I have discovered my product of the week!
This new igloo-style ice maker and container is a perfect solution for an even cooler Summer 2012.
It’s unique design combining stainless steel and black silicone makes it an eye-catching stand-out-from-the-crowd product – a must have this year.